BABOR is an internationally leading brand of professional cosmetics that is still a family-run business to this day. The company is now headed by the third generation of the owner family.
We developed a eCommerce platform with conversion centered design and features that attract and engage website visitors.
The site is built on WordPress CMS, which is a PHP platform. Additional technologies are used for targeted marketing, social media integration with Facebook, Instagram, Google analytics and Google maps. Technologies include JQuery, HTML5, CSS3 and more. The site had a plethora of state-of-the-art features like one step checkout, Search Autocomplete, Advance mega menu, Filter by Price Option, Advance Shipping Rules and more. One of the features, the Abandoned Cart Feature served to be boon for the company as it notifies the sales team if any user abandons the cart and also reminds the users about the items waiting to be bought in their cart.